Growing with Purpose

Solving complex business problems, unlocking new revenue streams, and driving sustainable growth for organisations ready to lead in their industries

Growing with Purpose

Solving complex business problems, unlocking new revenue streams, and driving sustainable growth for organisations ready to lead in their industries

Nandy Thaver, Director

About

Thaver is led by Nandy Thaver who has over 14 years experience driving revenue growth, leading high-performing teams, and delivering transformative results for global organisations. Specialising in healthcare, life sciences, and technology, Nandy has a proven record of success in scaling operations, building strategic partnerships, and securing multi-million-dollar contracts across diverse markets.

As a trusted leader, Nandy has consistently delivered exceptional outcomes by aligning commercial strategy with organisational goals, leveraging data-driven insights, and fostering collaboration across cross-functional teams.

Her ability to navigate complex challenges – such as market disruptions and evolving client demands – has positioned Nandy as a catalyst for growth, delivering $57M+ in new business and achieving record-setting sales performance.

Whether building world-class sales organisations from the ground up, optimising processes through cutting-edge technologies like Salesforce and Power BI, or cultivating enduring client relationships, Nandy is committed to delivering measurable impact. Her expertise in leading regional and global initiatives, combined with my strategic foresight, ensures she brings a decisive edge to every challenge and opportunity.

Nandy Thaver, Director

Services

  • Revenue Growth Acceleration
    Drive substantial revenue growth through data-driven strategies, advanced pipeline management, and targeted market expansion initiatives.

  • Sales Organisation Design
    Develop and implement bespoke strategies to build and lead high-performing sales teams, fostering a culture of excellence and collaboration.

  • Executive-Level Negotiations
    Craft and close complex, multi-year agreements with global organisations, ensuring long-term business stability and strategic alignment.

  • Performance Optimisation
    Define and execute robust KPIs to measure success, enhance team performance, and streamline sales operations.

  • Global Market Strategy
    Provide in-depth market insights and actionable strategies for entering new markets and capitalising on emerging opportunities.

  • Transformation Leadership
    Navigate organisational challenges, such as supply chain disruptions and industry shifts, with agility and precision, delivering measurable outcomes.

  • Cross-Functional Collaboration
    Facilitate seamless alignment between sales, marketing, and technical teams to maximise organisational impact and client success.

  • +44 777 197 6142

  • hello@thaver.co.uk
  • Life Sciences Innovation Advisory
    Guide pharmaceutical, biotech, and healthcare organisations in leveraging advanced tools and informatics to accelerate research and development cycles.

  • Technology Integration
    Enable organisations to optimise laboratory and business operations through cutting-edge solutions, including CRM platforms, ELN, and LIMS systems.

  • Scientific and Technical Sales Excellence
    Deliver technical sales strategies tailored to the complex needs of academic, research, and commercial clients.

  • Talent Development and Organisational Capacity Building

    • Leadership Development Programs
    • Coaching for Performance
    • Diversity and Inclusion
  • Client Relationship Management and Success Strategies

    • Strategic Account Management
    • Customer Success Enablement
    • Global Client Partnerships
  • Digital Transformation and Operational Excellence

    • CRM and Analytics Optimisation
    • Compliance and Risk Advisory
    • Business Process Reengineering

Clients

Enterprise-Level Organisations in healthcare, life sciences, and technology sectors

Optimising sales performance and expanding market share.

Global Consultancies and CROs

Improving sales alignment, scalability, and cross-functional collaboration.

Pharmaceutical and Biotech Companies

Employing advanced commercial strategies to support R&D acceleration and global product launches.

Startups and Scale-Up

Implementing robust sales infrastructures to achieve rapid market penetration

Technology and Laboratory Equipment Providers

Operating tailored solutions to enhance client acquisition and engagement.

Non-Profit Organisations

Building scalable fundraising strategies, strengthen donor engagement, and increase operational efficiencies to amplify their missions.

  • +44 777 197 6142

  • hello@thaver.co.uk
Case Study

Building a Sales Strategy for a Global Health Nonprofit

Background

A nonprofit organization operating in the global healthcare surveillance software market faced significant challenges in expanding its reach. Despite having a strong product, the organisation lacked a dedicated sales function and had never implemented a structured sales strategy. Without a clear go-to-market (GTM) plan or an understanding of the competitive landscape, securing new customers and sustainable funding remained a struggle.

Challenges

  • 1

    No Dedicated Sales Expertise
    The organization had never employed a sales professional and lacked internal sales knowledge.

  • 2

    No Sales Strategy
    There was no structured sales process, segmentation, or revenue goal.

  • 3

    Unclear Go-to-Market Plan
    Positioning, customer outreach, and differentiation remained undefined.

  • 4

    Limited Market Insight
    The organization lacked visibility into competitors and market trends.

  • 5

    Unstructured Lead Generation
    No formal pipeline-building process existed.

  • 6

    Balancing Revenue with Mission
    As a nonprofit, financial sustainability needed to align with the broader mission.

Solutions Delivered

A nonprofit organization operating in the global healthcare surveillance software market faced significant challenges in expanding its reach. Despite having a strong product, the organisation lacked a dedicated sales function and had never implemented a structured sales strategy. Without a clear go-to-market (GTM) plan or an understanding of the competitive landscape, securing new customers and sustainable funding remained a struggle.

1.
Clear Sales Pitch & Messaging
  • Developed a compelling narrative that aligned with the nonprofit’s mission while making a strong business case for potential clients and funders.
  • Refined messaging to ensure clarity, emphasizing the unique value proposition of its global surveillance software.

2.
Go-to-Market Strategy
  • Defined a structured approach to market entry and customer acquisition.

  • Identified key customer segments, including healthcare institutions, government agencies, and NGOs.

  • Outlined targeted outreach and engagement strategies.

3.
Market & Competitive Landscape Analysis
  • Conducted an in-depth market analysis to identify key competitors and differentiators.
  • Provided a SWOT analysis to guide strategic decision-making.
4.
Segment Review
  • Assessed customer needs and mapped out priority segments that aligned with both revenue generation and the organization’s broader mission.
  • Created ideal customer profiles to refine targeting.
5.
Lead Generation & Pipeline Development
  • Assessed customer needs and mapped out priority segments that aligned with both revenue generation and the organization’s broader mission.
  • Created ideal customer profiles to refine targeting.
6.
Revenue Forecasting & Target Setting
  • Assessed customer needs and mapped out priority segments that aligned with both revenue generation and the organization’s broader mission.
  • Created ideal customer profiles to refine targeting.
7.
Defining Key Performance Indicators (KPIs)
  • Developed measurable sales KPIs, including conversion rates, customer acquisition costs, and pipeline velocity.
  • Introduced regular reporting and review mechanisms to monitor progress and adjust strategies.

Results & Impact

This structured approach provided the nonprofit with a clear and actionable strategy for growth. Key outcomes included:

  • A well-defined sales pitch that improved client engagement and funding discussions.
  • A structured go-to-market plan, enabling confident market entry and customer engagement.
  • A detailed market and competitive analysis that provided clarity on positioning and differentiation.
  • An established pipeline of new leads, resulting in initial revenue generation.
  • Clear KPIs and sales forecasting, providing leadership with visibility into future growth.

Most importantly, the nonprofit was equipped with a scalable strategy that balanced financial sustainability with its mission of improving global healthcare surveillance.

Conclusion

By implementing a structured sales and growth strategy, the nonprofit overcame significant barriers to commercialisation. Transitioning from an ad-hoc approach to a focused and sustainable sales strategy allowed the organisation to secure new opportunities while ensuring long-term financial sustainability.

  • +44 777 197 6142
  • hello@thaver.co.uk

Our Approach

1

Deep Dive Discovery

We begin by engaging in a comprehensive discovery phase. This involves in-depth conversations to understand your specific business goals, current market position, existing challenges, and desired outcomes. We ask the right questions to uncover the nuances of your industry and your organisation.

2

Strategic Alignment Session

Following the initial discovery, we facilitate a strategic alignment session. This collaborative step involves working closely with your team to connect your commercial objectives with your broader organisational goals. We begin to identify key areas where Thaver’s expertise can deliver measurable impact.

3

Preliminary Insights & Opportunity Assessment

Based on the insights gathered, we provide a preliminary assessment of potential opportunities and how Thaver can contribute to your success. This initial overview outlines potential pathways for growth, leveraging our track record of securing multi-million-dollar contracts and delivering transformative results.

Contact

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