When you’re about to commit to a major business move – an acquisition, a new product launch, or a big investment – you face huge risks. Often, teams rely on just one piece of the puzzle, like financial reports or basic market trends. This is risky.

While the full service name, Commercial Due Diligence & Market Validation, is a mouthful, you can think of the necessary solution simply as the ‘Double Check’. This framework combines both internal health checks and external reality checks, giving you the best possible view.

True opportunity only appears when you test the company’s story against the real world.

Part 1
The Internal Deep Dive – Commercial Due Diligence

Commercial Due Diligence (CDD) is the key first step. It goes deeper than just checking the numbers to analyze the overall commercial health of a business. It’s about checking the story the business tells about its own success.

A strong CDD looks at:

If you skip this internal check, you might invest in a business that looks good today but isn’t built to last.

Part 2
The External Reality Check – Market Viability

The internal review must be balanced with an objective Market Viability Assessment. This is the reality check that answers one simple question: Is this market worth the time and money?

Key areas covered are:

Putting It Together: Making Confident Decisions

The real value comes from using both steps together. Consider a potential acquisition that passes the CDD (it has great finances and a sharp sales team) but fails the Market Viability check because its technology is about to be replaced by a cheaper, faster competitor. The Double Check catches this flaw. You can then make a smart move, whether that means a better deal or walking away entirely.

By combining CDD (which proves what is the current business) with Market Viability (which assesses what could be the future potential), leaders get confident valuations and a safer plan for entry. This joint analysis removes the guesswork and creates a solid, data-backed foundation for growth.

Thaver enables businesses to make confident, data-backed decisions by helping them assess market viability, understand the competitive landscape, and identify potential commercial risks. Our core offering, Commercial Due Diligence & Market Validation, provides the critical insights and evidence-based confidence needed to validate assumptions and ensure your strategic moves lead to successful commercial outcomes. Contact us here to discuss your business.