Go-To-Market Checklist

for Start-ups

Get the Download: The shift from acquiring users to acquiring paying customers and how a CCO can guide that process

Download our GTM Checklist – A Guide for Transitioning Start-ups

Insights into some of the biggest companies

Senior-level Expert Insights

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Transforming Start-ups

The 3-Phase, Cross-Functional Framework to Validate Market Fit, Align Your Teams, and Secure Your First Customers.

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Strategic Know-How

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Unlock new opportunities, strengthen market position, and achieve sustainable growth

Thaver Services

Commercial Growth, Delivered.

Fractional Chief Commercial Officer (CCO)

On-demand commercial leadership for businesses seeking flexible, senior-level expertise without a full-time hire.

Business Development Strategy & Execution

From initial market analysis to closing critical deals, we provide strategic foresight and hands-on execution needed for sustained growth.

Commercial Due Diligence & Market Validation

Our team provides thorough analysis to assess market viability and commercial potential for new ventures.

Interim Leadership: Fundraising & Transition

Providing stable commercial leadership during crucial periods, like fundraising or significant organizational change.

Commercial Team Hiring, Training, & Performance Management

We build, train, and manage high-performing commercial teams to drive sustained revenue growth.

The Startup Founder’s Go-To-Market Blueprint

  • Stop Guessing, Start Launching
    Move past vague ideas with an actionable checklist that covers every critical step, from foundational research to post-launch iteration.

  • Achieve Essential Team Alignment
    Eliminate silos by ensuring your Product, Marketing, and Sales teams are trained, aligned, and working toward clear, unified, and measurable goals before launch day.

  • De-Risk Your Debut
    Minimise the chances of launch failure by validating your Product-Market Fit, competitive positioning, and pricing strategy before you spend your precious seed capital.

  • Accelerate Time to Revenue
    Focus on the highest-impact activities – like choosing the right GTM model and setting up precise data tracking – to quickly acquire your first set of high-value customers.

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Get Started with Thaver today

  • Deep Dive Discovery

Get comprehensive analysis of market data, customer needs, and competitive landscape to inform a Go-To-Market strategy.

  • Strategic Alignment Session

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  • Preliminary Insights & Opportunity Assessment

Early evaluation providing initial findings, validating market viability, and assessing the overall commercial potential of new ventures.

  • Download our CTM Checklist for a Headstart

Get immediate access to a downloadable, actionable checklist covering every critical step for a successful start-up launch.